Wal-Mart takes its Facebook strategy local

The world’s largest retailer launches the My Local Walmart Facebook application. Wal-Mart Stores Inc. today launched a Facebook application designed to connect consumers with their nearest Wal-Mart stores. The My Walmart application aims to deliver shoppers distinct store-specific information, such as in-store events and promotions, as well as region-specific products for its more than 3,500 stores. Read more

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